Sunday, October 28, 2012

Jewelry Giveaway

Hey fashionistas! Own a Pinterest? Get ready for a Pinterest-inspired jewelry giveaway!

I'm a HUGE Pinterest fan nowadays and you can see some beautiful fashion-inspired boards I've been making such as Collar LoveBraided Hairstyles, and "How to Wear an Ascot."

I'm doing these boards not just to support Frock Stock, but also as a micro picture blog experiment. (So instead of doing a post about ascots, I'm giving tips through a photo collage.)

If you're already a fan of the blog or the site, I wanted to encourage you to follow my Pinterest as well so you can share in the tips. That's why I'm deciding to give away a jewelry item of your choice next Monday, November 5th* if you follow these simple steps:

1) Follow the Frock Stock Pinterest page (if you're already a follower, skip to step 2)
2) Pin five of your favorite Frock Stock pieces and five of your favorite non-Frock Stock images from one of Frock Stock's pinspiration boards to your Pinterest
3) Check back in here with your Pinterest name to let me know you've entered and tell us all what your favorite Frock Stock board is!

...After that, one of Frock Stock's new lovely jewelry pieces could be yours! (Picked at random.)

*My goal is to take the page from its 919 followers to at least 1,000 by the end of Sunday, November 4th. If the goal hasn't been met, then the giveaway will be extended until the number is reached. Please encourage your friends to participate!

Lots of love,
Loren (Owner of Frock Stock)

Friday, July 27, 2012

How to Wear an Ascot

How to Wear an Ascot

Ascot, neck tie, neck scarf... whatever you want to call it, there's a million ways to wear it!

If you've never seen what I'm calling an "ascot" - it's an essential piece of retro clothing that you must familiarize yourself with!

Frock Stock has four new adorable ascots in stock. We plan to keep up the ascot trend, even after these sell out, so look forward to new prints and your favorites getting restocked if you miss out!

Delightful Dots Ascot in Yellow $9.99

Cupcake Ascot $9.99

Dijon Ascot $9.99
Delightful Dots Ascot in Navy $9.99

So how do you wear the thing? There are SO many ways - you can get as creative as you like. Here are my top three, illustrated with pictures taken from Pinterest.

#1 Under a collared shirt

This is my absolute favorite way to wear an ascot. Simply tie it under any style collar either as just a loose knot, a loose bow, or a very prim bow. It'll brighten up any plain blouse you have.

#2 Around the neck, vintage style!

This is the most retro way to wear it. You may have seen tons of photos from the 50s of girls wearing this style. Wrap the ascot around your neck twice and tie in a knot.

#3 As a hair ribbon

Charm up your hair this fall with an adorable ribbon tied around your ponytail. Just pony your hair as you normally would then tie the ascot in a bow around it!

So tell me, ladies. Do you love or hate the ascot?

How would YOU wear your ascot? Please share with our Frock Stalkers your ideas so they can have more versatility with their new ascots!

<3 L

Monday, July 16, 2012

Jewelry Giveaway Winners

Our winners!

Thanks to everyone who participated in the jewelry giveaway! We're so excited about the "You're the Stylist!" program and the fun times it's going to bring to the store. Hope you will all be participating in the future. :)

Contest winners:


You all get to pick a jewelry item of your choice from Frock Stock! Send your pick along with your address to so we can get your items to you!

Tuesday, July 10, 2012

YOU are the Stylist!

Win a jewelry item of your choice!

Our new voting program "YOU are the Stylist!" is here! Now you can vote on what items you want to see on Frock Stock. Be sure to check in daily for new possibilities and use the review feature to comment on the item's price, adorability, and vintage feel!

To get the voting going, we're doing a drawing for one free jewelry item in our current inventory of the winners' choice. Three names will be drawn!


1) Vote on at least three items in our new "You are the Stylist!" section.

2) Tweet and/or Facebook this message: "I can win free jewelry by voting for the next adorable items on @FrockStock" with a link to this post. Get an entry for every day you post the message. Posting on both sites gets you TWO entries for that day!

3) Report back here with your Twitter/Facebook and Frock Stock name so we can enter you in!

Giveaway winners will be announced Monday, July 16th.

Happy voting everyone!

Thursday, June 21, 2012

Polyvore Contest Winner


A HUGE congratulations to Ashlyn of Triple Thread... she's our Polyvore contest winner! All the submissions were so amazing and the voting was super close, but she stood out the most with her adorable vintage styling of our Smoke and Mirrors Purse. And now she gets to own that purse for herself! We know that she will always style it adorably.

Frock Stock Polyvore Challenge

Frock Stock Polyvore Challenge by triplethread featuring black flats

Like I said, it was super close. Here are the top votes:

1st Place: Ashlyn of Triple Thread with 8 votes
2nd Place: Alexis of Et Beaute with 7 votes
3rd Place: Madison of Madison Cary and Jenn of Passenger Seat Perspectives, each with 6 votes

I want to try to do something like this every month... is this something you ladies would be interested in? Please let me know! I always want to keep our bloggers engaged and help you guys get traffic to your blog. Please share any ideas of what you'd like to see next! More style contests? Straight-up giveaways? Blog features? Hoping you all had fun and want to participate again! Thanks to all who participated!!

<3 L

Thursday, June 14, 2012

Polyvore Challenge Official Voting Page


Ready for voting, everyone? Our lovely blog supporters have all put their creative caps on and styled our "Smoke and Mirrors Purse" for a chance to win it! Choose up to three stylings that inspire you the most by writing the submission number in your post (ex: I love submission #_, #_, and #_!) Bloggers are free to vote for themselves, but please choose two others that you love as well to keep things fair! Also, feel free to encourage your following to vote for you!

Voting takes place June 16th - June 20th. No votes will be counted after 11:59 PM PST on June 20th.

Don't forget, if you entered you are also welcome to 40% off anything at Frock Stock in June! Please note, we will be on vacation starting June 27th, so please put your orders in before then.

Good luck to everyone! Hope these pretty entries inspire you!

<3 L

Submission #1: Julieta V of VJuliet

Frock Stock Polyvore Challenge

Frock Stock Polyvore Challenge by julietav featuring a scoop neck dress

Submission #2: Ashlyn of Triple Thread

Frock Stock Polyvore Challenge

Submission #3: Kat of The Tall Blonde Artist

Frock Stock Polyvore Challenge

Submission #4: Madison of Madison Cary

Submission #5: Megan of Diary of this Girl

Submission #6: Stacey of Stacey C Wald's Closet

Frock Stock Polyvore Challenge

Wednesday, May 30, 2012

Frock Stock Polyvore Challenge

Blogger Polyvore Challenge

Hey bloggers! Been waiting for a chance to participate in another Frock Stock blogging event? Well here it is: the Blogger Polyvore Challenge!

How it works:

1) Use the item below for your "style challenge." What you do is up to you! Be totally creative. Use Frock Stock clothing or not. We're looking for the most adorable way to style this vintage-inspired bag!

2) Upload your Polyvore creation to your blog and title it the "Frock Stock Polyvore Challenge" with a link to our site ( and this challenge. Be sure to submit your creation in the comments below or to by the end of June 15th!

3) Everyone will have a chance to vote on their favorite styling June 16th - June 20th. You are welcome to encourage your blog audience to vote for you! The creation with the most votes will win the bag!

4) All bloggers who participate can also get 40% off any purchases they wish to make in June at Frock Stock. E-mail for the purchase code once you submit your styling.

We can't wait to see what stylish ideas you come up with!
Smoke and Mirrors Purse : Purses

Smoke and Mirrors Purse : Purses

All our items are clippable with the Polyvore clipper.
Or find this purse directly on our Polyvore.

Sunday, May 6, 2012

Spring Adventures

Has anybody been up to any fun spring adventures? While April was quite gloomy in Chicago, the first few days of May have been filled with some warmer weather and beautiful thunder storms. I've spent the last weekend taking pictures of tulips in the city, dressing up, and walking dogs in the countryside. Here's my weekend in photos:

Tell me about your spring adventures thus far!

<3 Loren of Frock Stock

Saturday, April 21, 2012

Eco Friendly Purses

Let's get Eco Friendly!

As many of you know, Earth Day is being celebrated tomorrow!

While Earth Day is not your widely publicized big-name holiday, it holds an extremely important significance in our modern day society and is not a day that should be passed over lightly.

At Frock Stock we know the fashion industry has a lot of catching up to do when it comes to being eco and socially friendly to the world. Whenever possible, we are committed to purchasing brands that hold these standards high. This is why we're proud to announce a new purse collection coming soon to Frock Stock!

Shiraleah Purses at Frock Stock

While you may or may not have heard of Shiraleah, it is a brand that everyone should keep their eye on. With its effortless designs and beautiful fabrics, it's no wonder that Shiraleah is being offered now at big name places like ShoeMall, Alternative Outfitters, Sears, and even... Target! Yes, that's right. This brand is both amazing and extremely affordable!

What you need to know about Shiraleah...

  • Shiraleah products use "renewable natural resources, reclaimed materials, and environmentally friendly technologies"
  • Shiraleah is dedicated to promoting socially friendly practices within its company and works directly with local artisans to ensure quality products
  • Shiraleah donates 3% of its handbag purchases to a center for disabled children in Hanoi, Vietnam

Eco Friendly and Stylish!

We LOVE the Shiraleah purses we've ordered. Cool color blocking, fresh takes on vintage, and fun summer colors are the major players in our new collection! Here's some of our favorite pieces:

We're hoping to get these pieces in about 2-3 weeks from now. Be sure to sign up for our e-mail updates to get immediate notice when they come in! Once they're here we'll be creating a special "Eco Friendly" section on the site where you can view them.

<3 Loren of Frock Stock

P.S. What are you ladies planning for Earth Day? I'm going to help a friend do some gardening today and wear lots of green tomorrow!

Sunday, April 1, 2012

$50 Purchase

$50 Purchase

$50 Purchase by frockstock

Free shipping at Frock Stock April 1 -14 when you spend $50 or more! At most online boutiques it can often be hard to find something under $50. EVERYTHING in our store is under $50 so you can put together an entire outfit with this promotion! Here's our example of something adorable for $53.

Saturday, March 31, 2012

Jewelry Giveaway

{ Jewelry Giveaway }

Hello Frock Stalkers! I'm very sad to say it is the end of March of the Bloggers tonight.

It has been such an amazing showing of talent this month and I just want to thank every last guest blogger for participating in this! I hope we helped bring you some traffic and that more blogger friendships have been made as a result.

Frock Stock will remain devoted to its bloggers even though this event is ending. Our usual 25% discount is still in effect and I want to encourage you all to contact me again if you ever want to guest post for us at any time.

Ready for some jewelry then, girlies?

Our last jewelry giveaway for the month is our amazing Rock Quarry Studs in Gunmetal!

And the winners are...

Reader: Allison (@preppylogic15)

Blogger: Mandy of Little Maison

CONGRATS LADIES! Make sure you send me your addresses at so I can get those out to you. Enjoy!

Again, thank you all SO MUCH. I feel so blessed getting to work with all of you and there will definitely be more blogging events in the future! Make sure to stay in touch with us on twitter (@FrockStock)! Until next time. :)

<3 Loren of Frock Stock

Paper Heart Vintage Photography

This is a March of the Bloggers guest post!

"Paper Heart Vintage Photography"

by Nina of Shop Talk


Alright my dears, it's the last day of March of the Bloggers. And while I'll say a tearful goodbye at the jewelry giveaway tonight, let's enjoy this last blogger to the fullest!

Today's guest blogger is Nina, a big time blogger for Newsday. Her blog "Shop Talk" is all about "style and sample sales, fashion, and fun" - it doesn't get better than that! Her blog today is a feature of a beautiful photography company known as Paper Heart Vintage Photography. You got us hooked at the word "vintage," Nina!


I've been a fan of Paper Heart Vintage Photography for a while now-- the magical scenery, adorable accessories and, most importantly, perfect moments they capture between people make it impossible not to be.

But it wasn't until I went for a photo shoot myself that I could truly appreciate the dynamic that makes the company such a success. Karen Ruffini, 22, and Tina Lohan, 23, friends since they studied together at Dowling College in Oakdale, NY, created Paper Heart over a mutual love for photography and vintage wardrobes.

"I love lace, satin, bows--anything ultra feminine and vintage inspired is basically the entire set-up of my closet," says Karen. "We tend to work with our clients on what they wear to our shoot--because we stress the fact that a beautiful outfit can completely turn a picture into this remarkable piece of art."

So before I showed up for my shoot, I knew I better dress to impress. I went with a white "Tulip" dress from Zara, a chunky turquoise necklace and some wedges, jokingly warning Karen beforehand that I was coming looking like a 1950s housewife. Apparently this sparked an idea in her head. "I know the perfect place!" she told me.

Next thing I knew I was hanging from the side of an old-fashioned railroad car at the Wantagh Railroad Museum-- a beautiful little spot restored from the early 20th century that I had passed plenty of times but never noticed.

Karen and Tina took care of the rest-- somehow molding my boyfriend Nick and I into another one of their works of art. Looking at the finished product, you'd never guess I had to bribe him with a new pair of shoes to get him out of his bed that morning. 

Though they're based on Long Island, the girls travel up and down the East Coast for events shooting every thing from weddings and engagements to babies and portraits. Portraits are $500 and prices vary depending on the shoot. To schedule a photo shoot, email To learn more, visit


These photos are simply gorgeous. More and more I'm wanting a vintage wedding one day. Thanks so much to Nina for this LOVELY feature and for joining us here at Frock Stock! Make sure you check out her blog and leave comments for her and the lovely PHVP company. (This is your last chance to comment and win jewelry! Tonight is the jewelry giveaway! Don't forget to leave your @twittername or e-mail.)

Last but not least, a reminder to all bloggers that the 40% off discount code expires TONIGHT at 11:59 PM PST. So if you haven't already placed your orders, make sure you do so! You'll want to boost up your wardrobe for all your spring and summer style posts! There's still time left for those who don't have the code. Just make sure you check out this page first and shoot me an e-mail at

Already ladies, until tonight! See ya then!

<3 Loren of Frock Stock

Friday, March 30, 2012

Modesty is the Best Policy

This is a March of the Bloggers guest post!

"Modesty is the Best Policy"

by Allison of Clearing Preppy's Name 


It's Friday! But before you get your outfits ready for drinks tonight, we've got a really important post about staying classy.

Allison runs a style blog with a mission: to clear the tainted name of preppy fashion! Shows like Gossip Girl, Mean Girls, etc. have all associated prep style with the elite and cliquey. What a shame! She devotes her blog to showing you her favorite style and why any girl can look fabulous in it.

Today's mission: Addressing modesty and staying classy. Let's read!


Modesty is the best policy.
Hello frock stock darlings & preppy blog followers”

It is lovely to have this honor of typing for you today.

Pay attention. Maybe even take notes.

It is my pleasure to discuss the topic of modesty with you, in a way that is so unlike your sixth grade health teacher, you’ll love it.
I am here to pronounce you a princess.
A stylish, sophisticated, well deserving girl of the title.

Princess (insert name here).
Princesses throughout history have been icons for the every day girl. Both with impeccable fashion sense and the man candy to carry around on her arm, why wouldn’t she be?
From Cinderella to Ariel, they’ve dealt with tough times and still look flawless during their happy endings.
How do they do it, you ask?
If Cinderella can get her Prince Charming without taking her dress off, then so can you.
Plain and simple.
The princesses have always had standards. They may have to deal with a little longer wait (like Rapunzel) or the might have to work harder to get there (like Cinderella), but they can look glamorous with their small amounts of d├ęcolletage and lengthy hemlines. Those wonderful traits accompanied by the right guy and respect from their kingdom make a princess like no other.

A modern day girl can obtain almost everything a fairy tale princess has with standards. She can look beautiful, while leaving something to the imagination. It’s a great skill to have, and easy to do with the assistance of stores like Frock Stock. You don’t need to look frumpy to be modest. In my blog I state that I am determined to clear preppy’s name, or in other words, its tainted reputation. In this guest blog entry, I was determined to clear modesty’s name.
You can look cute and modest. I am sure Cinderella had to keep in mind her fairy Godmother’s approval at the ball, and look where she ended up. She looked stunning and won over a man, a great optional accessory.
For more princess worthy information subscribe to my blog

Love, Allison.


I agree wholeheartedly with this post. It's important to stay true to yourself and keep it CLASSY! You'll get better jobs, have a better reputation, and feel better about yourself if you remember that you can look beautiful if you dress modestly.

Thankfully vintage fashion and prep fashion both have that quality. You can look stylish and adorable in these styles and keep your dignity.

Thanks Allison for addressing this sometimes controversial subject! Be sure to visit her blog and leave some comments for a chance to win free jewelry.

What do you think about dressing "modestly"?

<3 Loren of Frock Stock